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THE LGBTQ+ MARKET
- The buying power of LGBTQ+ adults is $1.4 trillion in the U.S. and $3.9 trillion globally (The Pride Co-op Q+ Report 2022 / LGBT Capital 2020)
- 85% of LBGTQ+ people report that they have used a video streaming service in the last 30 days, compared with 74% for the general population (Nielsen 2021)
- 42% of LGBTQ+ have a household income of over 75k (Nielsen 2021)
- More than 40% of LGBTQ+ streamers spend 3 or more hours per day on social media and are 44% more likely to have spent 5+ hours a day on social media. (Nielsen 2021)
- 67% of LGBTQ+ couples chose mostly LGBTQ-friendly vendors and some LGBTQ-identified vendors. (Gay wedding institute in partnership with Community Marketing Insights 2018)
EQUALPRIDE’S REACH
We reach more users per month than any other LGBTQ+ media brand, including:
- 7.8MM+ monthly unique users (Google Analytics)
- 3.5MM+ fans and followers on social media (All social platforms combined)
- 1.7MM Facebook fans
- 690K Twitter followers
- 850K Instagram followers
- 1.7MM+ print readership
As of January 2023
equalpride’s digital audience is:
- 6X more likely to have completed graduate school
- 2.6X more likely to be having a baby in the next 12 months
- 2.3X more likely to be a millennial
- 2.3X more likely to use social media daily
- 2.2X more likely to get married in the next 6 months
- Has an average household income of $78,000
Antinoo
